Relaunching an Australian icon: Transmin’s new Boomer Range
Small to heavy-duty hydraulic pedestal mounted boom systems to suit a wide range of industry applications.
The Boomer range includes Transmin’s existing heavy duty hydraulic boom systems (Boomer HD), and a suite of new, smaller booms engineered for light to heavy industry, including construction, quarrying and waste management.
Transmin General Manager Rob Rhodes; “We’ve extended our hydraulic boom range quite substantially. In the process we decided on the need for a distinctive new brand name – one that would tie the whole range together, and of course help distinguish Transmin booms from the competition.”
“Transmin is a proudly Australian-owned company. Australian companies, particularly in mining, are well regarded overseas so we ideally wanted a name that could get that Australian image across and link back to the product. For those not familiar, ‘boomer’ is a term used to describe a large, male kangaroo – what could be more Australian! So, the kangaroo goes in the logo naturally.”
The New Transmin Boomer Range
The Transmin Boomer range now comprises 50 distinctive hydraulic boom models – ranging from the compact B16/12, designed for small manufacturing and materials handling operations, through to the 200 Series Boomer HD – suitable for large scale mining and mineral-processing plants.
Boomer HD (Heavy Duty) is the new name for Transmin’s existing range of hydraulic boom systems that have been widely adopted throughout the global mining industry during the past 28 years.
The HD range really is heavy duty. Unlike the rest of the Boomer range, the HD models (100-200 series) are designed to handle the largest hammers and attachments, and can also be used to rake and nudge heavy materials. The Boomer HD range also allows greater customisation, with ‘standard models’ engineered to site requirements.
“Over the years Transmin has often designed our rockbreaker booms on a custom basis for mining clients, and that’s certainly a service we’ll continue to provide with the Boomer HD range.” Transmin General Sales Manager, Phil Gilbert.
“The new smaller range however opens up a host new markets for Transmin in terms of hydraulic boom systems in small to large industrial applications such as; quarrying, construction, demolition, forestry, shipping, oil and gas, utilities, ports and shipping.”
The launch of the new Boomer range will also see the adoption of a new business model for Transmin in regards to sales and service, explains GM Rob Rhodes; “By bringing in this new range we’re also allowing Transmin to focus more on its OEM status, by appointing a series of authorised Boomer sales and service agents in key regional areas.”
Transmin’s sister company Breakers & Attachments Group (BAEG) will be the first of such agencies/distributors, representing the Transmin Boomer range in Australia, New Zealand, Indonesia and PNG.
BAEG Managing Director Campbell Nunn explains; “What we’re aiming to provide both Transmin and BAEG clients is a more holistic, more streamlined way of dealing with us. BAEG is already Transmin’s exclusive supplier of breakers and attachments. With the new Boomer range, we now supply and service the hydraulic boom systems to go with those attachments.”
Transmin General Manager Rob Rhodes; “We’ve already seen a lot of interest for the new booms in this region. As Transmin begins marketing the Boomer range internationally we hope to appoint other authorised sales and service agents in other parts of the world. So it’s about tapping into new markets by way of appointing established local providers as well.”